Drink 24 Oz of Beer in 24 Seconds

Just when you got over your fear of sending your kids to college with all the binge drinking you hear about, along comes the Bierstick to enhance their alcohol poisoning possibilities. I came across a discussion about this in a forum I frequent and all I can say is that I was horrified. Read the Pixel Shack's take on it. Should stuff like this even be allowed? I guess one can argue that humans are capable of making their own choices but college kids in a group have been known to do dumb things especially when alcohol is involved, and this just gets my goat, what can I say...